Founded in 2017 by Martha Escobedo, Coastline Blooms is a Santa Monica–based studio designing romantic, garden-style florals for life's most considered occasions.
Coastline Blooms began the way most thoughtful things do — slowly, in a small studio off Pacific Coast Highway, with a handful of clients who wanted florals that felt like their place and their evening.
Nine years on, that ethos hasn't shifted. We work with a curated list of clients each season — roughly thirty events a year — because every project is composed by hand, in our studio, with flowers sourced as locally and seasonally as the calendar allows.
Our aesthetic draws from California's gardens and its light: the warm wash of late afternoon, the faded pinks of a coastal evening, the muted greens of olive and eucalyptus. We design with movement and asymmetry, never stiffness; with restraint, never minimalism for its own sake.
{v.copy}
A Southern California floral designer with a passion for romantic, garden-style arrangements, Martha founded Coastline Blooms to bring beauty and intention to life's most meaningful celebrations.
Serving Los Angeles, San Diego, and the Inland Empire, Martha and her team craft every arrangement by hand — drawing from seasonal blooms, coastal light, and a deep love for the California landscape. Each event is treated as a singular creative work, never repeated.